Every startup begins with a spark — an idea that grows stronger every day until it becomes reality. For us, that spark was Frinzy, a lifestyle discount app designed to help people save smartly while enjoying the best cafés, salons, gyms, and lifestyle experiences around them.
The Idea That Started It All
The concept of Frinzy first came to the mind of Mohit Gupta, who spent weeks studying the local market, customer behavior, and gaps in lifestyle savings solutions. After a lot of groundwork and initial research, Mohit discussed the idea with his cousin Ajay Kumar Gupta — and together they decided to transform it into a tech-driven lifestyle brand.
That’s how Frinzy, the flagship brand under Kohinoor Arena LLP (KA LLP), came to life — blending Mohit’s marketing experience with Ajay’s technical expertise and business acumen.
The People Behind Frinzy
Mohit Gupta, based in Chandigarh, brings over 20 years of experience as a senior sales professional in leading banks and insurance companies. His strong network of corporates, professionals, and NRIs gives Frinzy a powerful growth advantage — opening doors for collaborations, sponsorships, and nationwide reach.
Ajay Kumar Gupta, from Dehradun, is a seasoned entrepreneur with decades of experience in IT, FMCG, and telecom distribution. He is also a leading Amway distributor with an active network across multiple cities, which adds immense strength to Frinzy’s future expansion. As the technical backbone of the company, Ajay has overseen the app’s development and operational architecture.
Together, both founders lead Kohinoor Arena LLP — a registered LLP and the parent company of Frinzy.
What Makes Frinzy Unique
Frinzy is a lifestyle discount and savings app that connects users to real, local deals from trusted vendors. It currently operates across five cities — SAS Nagar, Kharar, Chandigarh, Rishikesh, and Dehradun.
Till now, Frinzy offers only two easy-to-use subscription plans:
– Basic Plan (₹500): ₹500 worth of coupons each in all of 5 categories — Food, Fitness, Salon, Gaming, and Bakery.
– Premium Plan (₹2000): ₹2000 worth of coupons each in all of 10 categories : 5 basic categories along with Pet Care, Tattoo, Spa & Wellness, Car Rental, and Dental Care.
With Frinzy, users save more while local businesses grow faster — a perfect win-win model.
Our Mission
“To make every lifestyle experience more rewarding — for both users and local vendors.”
Frinzy isn’t just another discount app; it’s a community-driven platform built to support local businesses, create value for customers, and empower young professionals through internships and collaborations.
Our Growth Vision
As a growing Indian startup, Frinzy aims to expand its presence across new cities with its offices and also build a strong franchise network, offering aspiring entrepreneurs the opportunity to join the Frinzy ecosystem.
With Ajay’s multi-city business networks and Mohit’s corporate & NRI connections, Frinzy’s potential for national and international scaling is enormous.
Rooted in Real India
Frinzy was not built in a boardroom — it was shaped in real markets, through real conversations with real people. We started from Tier-2 cities like Chandigarh, Kharar, and Dehradun because we believe innovation should start where the people are.
Our journey reflects the spirit of #MadeInIndia — authentic, hardworking, and focused on creating real value.
Looking Ahead
At Kohinoor Arena LLP, we believe that the real measure of success is impact — not just numbers. Frinzy is a platform for growth, opportunity, and connection.
As we continue to grow, we invite universities, vendors, and young professionals to join hands with us in building a future where saving smart and living better go hand in hand.
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Follow Our Journey:
📸 Instagram – @Frinzyapp
📘 Facebook – FRINZY
💼 LinkedIn – Kohinoor Arena LLP